Graphics are the cornerstone of marketing. They communicate ideas, lend visual structure to content, and help brands stand out from the crowd. However, creating graphics that grab attention requires more than a few simple fonts and bold colors. Contrast, the process of juxtaposing different elements to create visual interest and impact, is one of the most powerful tools for designing eye-catching graphics. Whether you’re building a website, designing an infographic, or creating signage, incorporating contrast can make your graphics stand out from the crowd and make a stronger impression on consumers.
Whether your business is an airport, a restaurant, or a retail shop, point-of-purchase (POP) displays are a great way to highlight your products and attract customers. In addition to helping potential customers find what they’re looking for, a well-crafted POP display can create an in-store vibe that draws people in and gives your brand a competitive edge.
When you’re crafting a POP sign or display, use the following expert tips to ensure that it pops and captures attention:
The first step in creating a pop-out sign is selecting a background color that contrasts with the text. This will instantly grab the attention of shoppers and make it easier for them to read your information. You can also try adding a gradient background to your signs to further emphasize your branding and messaging.
Another tip to remember is to keep your fonts simple, especially if you’re using them in large sizes. Fonts with a lot of curves or loopy letters may look pretty, but they’ll be difficult to decipher from far away. For best results, choose a clean, simple font that is easy to read and that matches your brand’s personality.
While some POP signage is geared toward short-form messaging, other messages can be more in-depth. For example, a POP sign near the checkout area in a grocery store may need to be short and sweet, as most people move through that area quickly, but a POP sign for an airline customer service desk can dig into the subject more deeply.
Finally, consider the effect that lighting will have on your sign. If your business operates during the night, illuminating your signs will make them more visible and help to create an eye-catching impact. Conversely, if your business opens during the day, it may be best to leave your non-illuminated signs unlit.
For a sign that will need to be updated often, a chalkboard or an easel are a smart choice. You can even spray a portion of a printed sign with chalkboard spray paint to create an easily customizable section for things like daily specials or changing hours. Alternatively, invest in a wide format printer so you can print new signs yourself and change them up as needed.
POP signage can draw shoppers in and help them make a buying decision, but it’s not always enough to secure their business. The right combination of product placement, design, and branding can help sway even the most disciplined of consumers, helping your brand gain a loyal following that extends long after they’ve left your retail space. A sign company in Madison can guide you through the process from concept to completion and help you find the perfect visual solution that will deliver on your business goals.